Actuality

Fast fashion and slow fashion are no longer two opposing worlds. Today, consumers are balancing price, quality, and awareness, creating a more personal and informed way of dressing. A current analysis of new purchasing habits in the fashion world and how the relationship between style, value, and consumption is changing.

Sustainability in fashion is no longer a matter of slogans, but of materials, supply chains, and real quality. Responsible natural fibers, recycled fabrics, and textile innovation are redefining the way we design and wear garments. A clear insight into what really matters today when it comes to sustainable fashion and informed choices.

In 2026, fashion is no longer just creativity: it's the intelligent interpretation of data, tastes, and personal values. Artificial intelligence is changing the way we discover trends, combine outfits, and choose what to buy, transforming style into ongoing, personalized, and sustainable advice. With digital personal shoppers, AI studios, and assistants like Luce by Gipys, fashion is evolving from inspiration to informed decision-making.