The new Gipys website is online: a new style experience designed for real life
By Serena Pellicanò
Hey fashion lovers… today we're inaugurating a new chapter: the Gipys website is officially online with a completely revamped look.
A project born from the need to offer a clearer, more functional digital environment, closer to the way we experience fashion every day. Not just a simple restyling, but a journey that encompassed identity, content, and navigation methods.
The result is a modern, accurate platform, capable of conveying style with greater precision and naturalness.
A new digital identity: clarity, measure, consistency
The new gipys.it features a more organized layout, making it easier to browse the listings.
Each category is organized to be legible and accessible, allowing you to easily grasp the characteristics of the products: from bags to sneakers, from dresses to outerwear, up to the accessories that complete every look.
The images showcase the garments in greater detail, highlighting workmanship, volumes, materials, and details. This format showcases the entire catalog: from the urban flair of Guess to the contemporary femininity of Liu Jo, from the precision of Calvin Klein to the quality of NeroGiardini, and the Italian craftsmanship of Pollini.
The result is a digital expression consistent with the Gipys philosophy: an authentic, refined style, suitable for every season.
More intuitive navigation: what you're looking for is closer
The new site structure makes product discovery easier.
The Women's, Men's, and Children's macro-categories are clearer and allow you to easily explore clothing, footwear, bags, and accessories.
The search function has been improved to offer more relevant suggestions and neater results.
The filters have also been updated to make selecting between colors, sizes, models and brands a natural experience.
The goal is simple: to allow surfers to quickly find what they're looking for, from seasonal new releases to timeless classics.
Two important innovations: Gipys Magazine and Social Wall
The new site introduces two key sections that enrich the experience and expand the story of the Gipys world.
Gipys Magazine
The blog becomes an editorial reference point: a space dedicated to trends, materials, silhouettes, new brand directions, and style advice.
A guide designed to help you understand fashion more consciously, useful all year round.
Social Wall
A dynamic window into inspiration from social media.
An immediate story of looks, details and moments that show Gipys fashion in everyday life.
A direct dialogue with the community that lives and interprets style every day.
The Gipys philosophy in a digital key
The new site offers a clear vision of fashion according to Gipys: concrete, accessible, and attention to detail.
The descriptions are more precise and focused on what is really needed to choose a garment: materials, cuts, fit, context of use.
Each brand in the catalog is presented consistently, maintaining its own identity while using a uniform language, designed to guide shoppers in choosing the right pieces for each season.
A simpler and more immediate shopping experience
The entire purchasing journey has been redesigned to be more seamless.
Product pages offer clear images, organized information, and helpful guidance for navigating styles and sizes.
The cart is neater, checkout is faster, and the mobile version has been optimized for those who use their smartphone as their primary purchasing tool.
Each step is designed to allow you to focus on what matters: choosing clothes and accessories consciously and harmoniously, regardless of the season.
Closer to style, closer to people
The new gipys.it isn't just a technical update: it's a way to engage with those who experience fashion every day, with care and taste.
An ever-evolving platform, it will be enriched with editorial content, inspirational journeys, and curated selections.
It already represents an important starting point for a clearer, more natural experience that is more faithful to Gipys values.
Because improving means making style even easier to understand, choose, and live.